BODY ACTION S.A was founded back in 1994, and since then the company has an ascendant course of 19 years in the field of fashion fitness clothing. It has accomplished to be one of the most powerful presences in athletic apparel. This fact renders BDA as the first choice of the modern consumer, who seeks differentiation, comfort but also functionalism in their clothing.
We can say that athletic clothing is indubitably one of the most powerful trends. Athletic apparel today has exceeded its conventional purpose, which was limited to be sports gear only, just for exercise and work out purposes.
Today athletic clothing has strong influence and develops continuously, creating a powerful tendency of fashion, with its multirole usage. ‘Color is the new revolution’ with this concept in mind, Body Action designs its new apparel lines with all available ‘in trend’ color combinations with imaginative neon colors. As a result of this particular contrast, the collection creates a positive mood therefore has a very strong impact for the innovative consumer. The styles chosen for this season are translated by chemical processes and finishing and they were combined with Dyed processed garments and distressed fabrics.