This campaign is a national one launched by General Secretariat of municipalities, based on the supreme directives of His Highness Sheikh Khalifa bin Zayed Al Nahyan, President of the State "may Allah protect him" and his assistants, His Highness Sheikh Mohammed bin Rashid Al Maktoom, Vice-President, Prime Minister the ruler of Dubai "may Allah protect him", and their brothers honored rulers of the Emirates, with the aim of contributing to the promoting of the concept of national identity and strengthen its pillars making 2008 the national ID year, due to the importance of this campaigns, it had obtained a special auspices of his Highness, the president of the state "May Allah protect him".
The Goals .....
* To contribute to the promotion of the concept of national identity as it represents values inhere tent in the Arab and Islamic culture.
* To spread public awareness in all aspects of community.
* To increase the culture of individuals’ duties towards their community in which they live.
* To maintain development and to generalize its concept over all members of society.