Benefit Cosmetics was founded in 1976 by twins Jean and Jane Ford. Guided by the mantra “make up doesn’t have to be serious to look good” this dynamic duo who believe that Laughter is the best cosmetic Initially founded a beauty boutique called the “Face Place” in San Francisco, the shop specialized in quick-fix products for beauty dilemmas. The decision of having their own beauty boutique was merely based on a coin toss! In 1990 “The Face Place” was renamed “Benefit Cosmetics” which has been known today for its unique DNA characterized by fun, quick beauty solutions, creative packaging & duality of bold & girl, Benefit is available in 45 countries.


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